"On the road, endurance grows from patience and persistence.I bring that same mindset to building solutions that last."
Brian Payne
With 20+ years building digital platforms for global brands and specialty food businesses.
Simplifying compliance, streamlining subscriptions, and creating digital experiences that keep customers coming back.
About
I’m Brian Payne, a fractional CTO & digital commerce consultant. With 15+ years building platforms for major brands, I now help wineries modernize their wine clubs, subscriptions, and e-commerce. I work with wineries, breweries, and specialty food brands to bring their hospitality online.
Services
Some of the things I can help with
Subscription Wine Clubs — build flexible, modern renewal flows that boost retention.
Compliance Integration — partner with existing tools to reduce admin headaches.
Winery E-commerce — Shopify setups that highlight your brand & story while driving sales.
Retention & Engagement — automated flows (email, SMS, promotions) that feel like hospitality and grow repeat orders.
Work
Highlights from my work across sports, e-commerce, travel, and digital platforms.
“Launched core digital commerce foundation for a specialty food brand, positioning for scalable growth and customer engagement.”
Developed platforms for women executives, enhancing community, events, and insights
Case Study:
Launching Digital Commerce for a Specialty Food Brand
Challenge
A specialty food business in Napa Valley needed a modern online presence that could handle both local delivery and future shipping. Their previous setup made it difficult for customers to understand how to order, and the back-end processes weren’t optimized for growth. The goal was to create an online store that felt clear and seamless for customers while setting the business up for scalable digital commerce.Approach
I partnered with the business owner to design and launch a Shopify store tailored to their needs, including:
Creating a digital commerce foundation on Shopify, with clean design and intuitive navigation.
Setting up local delivery options to match their community-based customer base.
Preparing the back end for future shipping integrations (Pirate Ship and similar platforms).
Implementing SEO best practices to ensure visibility in search.
Adding engagement tools like product reviews, promotional flows, and email capture.
Impact
The new site gave the business a professional digital storefront that improved customer clarity and trust. It streamlined local delivery orders, positioned the brand for growth through shipping, and established a foundation for better customer engagement. The owner described the process as effortless and noted that the results exceeded expectations.
Reviews
“I hired Brian to build a new Shopify website for my small business, and the results exceeded my expectations. He created a robust digital commerce foundation that looks fantastic and sets my business up for scalable growth and improved customer engagement. His expertise and professionalism made the whole process effortless. I would highly recommend him to anyone looking to take their online presence to the next level.”
Courtney
Owner, Love Park Pretzels
Contact
Let’s talk wine tech.Schedule a call to discuss how we can grow your winery’s DTC program — from wine club subscriptions to e-commerce and compliance.Email: [email protected]LinkedIn: linkedin.com/in/bwpayneI usually respond within 1–2 business days.